Next you are going to be asked to briefly describe your video. You will first need to enter a title and a description for your video. Keep these simple as people are not going to want to read a long description (they are on a video watching site, not an E-Book site). After the description section there is an area to enter tags for your video. Tags are keywords that will help your video be found based off what the user is searching for. You are going to want to use important words for this section.
Following the tags section you will have to select a category and language to place your video in. It is important to select the correct category and language, as this will also help your video be found to users who are looking for that specific type of content. Finally, click “Go Upload A File”. The next page asks if you would how to rank on youtube using SEO your video to be available to the public, or private. If you are wanting to get your business name out there, you will want to keep this public as this allows the millions of visitors the opportunity to view your video. Next click, “Upload Video”. This will bring you to a page to browse your computer for the video you wish to upload. After finding the video, select it and your video will be live within minutes.
The video you just uploaded is a hidden gem among the sea of the internet. Next, we need to get people to find this gem. One very basic way to get people to view your video is to create a link on your business website to your YouTube video, or have your YouTube video embedded on your site itself. With that said, you can also link to any sites (business or social networks) that your business is linked with. Just remember, the more exposure to the video, the better. One great tactic that many businesses use is promoting some sort of contest through their YouTube account. The draw of winning something will bring in more viewers.
YouTube also allows users many great ways to get people to your video. When you initially signed up for YouTube, you created a channel. In other words, if you signed up as “Business 1”, there is now a “Business 1 Channel” on YouTube. Having your own channel allows you to create your own playlists. This playlist can consist of videos you upload or videos others have uploaded that you have viewed and want to share with others. Sharing someone else’s video may in turn entice them to share your video.
On the same note, underneath all videos (unless this option is turned off) there is a section for commenting. Commenting on other videos is a great tool to promote your business. Keep in mind, this DOES NOT mean to comment on someone’s video “Check out my video…”. This is spam, and will most likely be deleted. What you want to do is comment on a users video that is related to the topic of your video. Also, you want to keep the comments relevant and not so generic. A comment like “cool video”, ‘”nice job”, etc. will not gain you any attention. A comment that is more conversational shows the author that you are paying attention throughout their video as well as reading the comments. This will possibly strike their interest in clicking your username, and therefore being brought to your channel to view your videos. The more you do this, the better the opportunity of getting numerous views is.